“The iPhone XS Max is a premium offering from Apple and it comes with some major upgrades over the older iPhone X. It comes with a stunning 6.5-inch Super Retina OLED display, which means content on the device appears better than ever before. With glass on both, the front and back, the iPhone XS Max is constructed to be sturdy and while being splash and dust-resistant. Powered by Apple’s flagship A12 Bionic chip, this premium smartphone handles heavy apps and multi-tasks seamlessly. With the advance 3D Face ID unlock feature, the iPhone XS Max keeps your data super secure. Capturing high-resolution photos is a lot easier with its 12MP dual-lens camera. What’s more? You can even click DSLR-like photos with the iPhone XR’s Portrait mode. Supporting the latest iOS 13 update, the iPhone XS Max is more secure, faster and future-ready. The smartphone comes with 64GB of storage providing room for all your content and apps.”
Super Retina. In big and bigger.
An all-screen design gives you a large, beautiful canvas for everything you love to do. And iPhone XS Max makes it massive, with a screen that measures 6.5 inches – our largest display ever on an iPhone.
The OLED panels in iPhone XS Max allow for an HDR display with the industry’s best colour accuracy, true blacks and remarkable brightness and contrast. They’re the sharpest displays, with the highest pixel density, on any Apple device.
The best colour accuracy in the industry
Advanced colour management automatically displays your content in wide colour. So everything you look at looks amazing.
HDR10 and wider stereo sound
With support for Dolby Vision and HDR10 titles from iTunes, Netflix and Amazon Prime Video, movie night comes to iPhone. Wider stereo playback makes it all sound great. And your HDR photos – even those you captured before – will have a 60 per cent greater dynamic range.
A six-channel light sensor subtly adjusts the white balance onscreen to match the colour temperature of the light around you. So images on the display look as natural as on a printed page and are easier on your eyes.
A new level of water resistance
The most durable glass in a smartphone, sealed and precision-fitted with the surgical-grade stainless steel band, helps create a more water-resistant enclosure – up to 2 metres for 30 minutes. iPhone XS Max even resists spills from coffee, tea, soft drinks and more.
Security made simple
Face ID reinvented the way we unlock and log in to apps, accounts and more. Some of our most sophisticated technologies – the TrueDepth camera system, the Secure Enclave and the Neural Engine – make it the most secure facial authentication ever in a smartphone. And even faster and easier to use.
Face ID uses advanced machine learning to recognise changes in your appearance. Wear a hat. Put on glasses. It even works with many types of sunglasses.
Do more with a glance
Face ID does so much more than unlock your iPhone. So you can forget about typing user names and passwords. Now all it takes is a look.
Unlock in an instant
The advanced Secure Enclave and new algorithms make Face ID even faster. So you’ll love it even more.
Log in to your apps and accounts
Face ID works with the apps you already use – from banking and health apps to locked notes and private documents.
The technology behind simplicity
The innovative technologies in the TrueDepth camera system work together in real time to recognise you in an instant.
More than 30,000 invisible dots are projected onto your face to build your unique facial map.
An infrared camera reads the dot pattern, captures an infrared image then sends the data to the Secure Enclave in the A12 Bionic chip to confirm a match.
Invisible infrared light helps identify your face even when it’s dark.
A whole new level of intelligence
The A12 Bionic, with our next-generation Neural Engine, delivers incredible performance. It uses real-time machine learning to transform the way you experience photos, gaming, augmented reality and more.
Two performance cores tackle heavy computational tasks. And four efficiency cores take on everyday tasks. Our newest performance controller dynamically divides work across these cores, harnessing all six when a power boost is needed.
A new fourth core and lossless memory compression bring big gains in graphics performance to games, video editing and visually demanding apps.
Apple-designed Neural Engine
Our Neural Engine is built for advanced, real-time machine learning. That means iPhone XS Max can recognise patterns, make predictions and learn from experience, similar to the way you do.The Neural Engine is incredibly fast, able to perform 5 trillion operations per second. It’s incredibly efficient, which enables it to do all kinds of new things in real time. And it’s incredibly smart, so you can do things like jump straight into immersive AR experiences. And quickly find all your pictures of dogs. Or beaches. Or babies. We’ve also opened the Neural Engine up to the Core ML platform, so developers can bring powerful, real-time machine learning to their apps – learning that happens on your iPhone.
The image signal processor features a refined depth engine, which captures extraordinary detail in Portrait mode. And with Smart HDR, you’ll notice far greater dynamic range in your photos.
A12 Bionic in action
The processing power and intelligence of the A12 Bionic make iPhone XS Max incredibly capable. But the chip was also designed with efficiency in mind. So when you put all that power into play, you still get great battery life.
Rear camera AR
Faster detection of flat surfaces in a scene lets you jump straight into immersive augmented reality experiences.
Front camera AR
Apps can use the TrueDepth camera and A12 Bionic chip to create rich, detailed backgrounds and generate 3D effects.
The new GPU makes all kinds of games – especially 3D, graphics-intensive gameplay – faster and more fluid. iPhone has never been this much fun.
The enhanced ISP processes even more data from the camera sensor. Which gives you greater dynamic range with better motion freezing, excellent noise reduction in low light and more.
Advanced Face ID
The TrueDepth camera and Neural Engine work together to recognise you – even if you put on a hat, grow a beard or wear glasses.
Together, the A12 Bionic and TrueDepth camera track more than 50 facial muscles to make Memoji that move and react like you.
Sensors, processors, algorithms and you
An innovative dual-camera system integrates the ISP, the Neural Engine and advanced algorithms to unlock new creative possibilities and help you capture incredible photos.
Leveraging multiple technologies – like faster sensors, an enhanced ISP and advanced algorithms – Smart HDR brings more highlight and shadow detail to your photos.
Bokeh and Depth Control
iPhone XS Max has even more sophisticated bokeh, or background blur, for stunning portraits. And all-new Depth Control lets you adjust the depth of field after you shoot.
Enhanced Portrait mode selfies
The TrueDepth camera generates a precise depth map to keep you in focus against a blurred background. Depth Control lets you adjust the depth of field after you shoot.
More low‑light detail
The camera sensor features deeper, larger pixels. Deeper to improve image fidelity. And larger to allow more light to hit the sensor. The result? Even better low‑light photos.
Sharper action shots
Faster sensors, Smart HDR and zero shutter lag combine to let you freeze a moment in time with more highlight and shadow detail.
4K video and wider stereo playback
iPhone XS Max shoots the highest-quality video of any smartphone. With better low‑light performance. Extended dynamic range in videos up to 30 fps. Stereo recording. And stereo playback with wider sound separation.
A picture is worth a trillion operations
The iPhone XS Max dual‑camera system harnesses the unprecedented power of the Neural Engine and its ability to perform 5 trillion operations per second. Together with the Apple‑designed ISP, it works like the world’s fastest photographer’s assistant to help turn your pictures into showstoppers. Here’s just a fraction of what the camera system considers even before you shoot.
In Portrait mode, the Neural Engine uses machine learning to analyse data from the camera sensor, quickly distinguishing faces in the frame.
Once a face is detected, facial landmarking allows iPhone to apply creative Portrait Lighting effects to your subject.
The ISP’s advanced depth engine, combined with segmentation data from the Neural Engine, accurately separates your subject from the background.
More control over your image
Portrait mode captures depth information that lets you adjust the depth of field and add creative Portrait Lighting effects.
All-new Depth Control
When editing portrait photos, simply slide to adjust the depth of field.
In Portrait mode, just swipe to try different lighting effects – before or after you shoot.